Thursday, October 4, 2012

Facebook Changed Edgerank Algorithm To Hurt Advertisers ...

Two prominent social media marketing executives have gone on record to accuse Facebook of quietly altering one of its key algorithms in September, so that companies with pages that have large numbers of followers can now only reach a fraction of the followers they used to with each post.

Jeff Doak, head of social measurement at WPP ad agency Team Detroit (which handles the Ford account) and Social@Ogilvy vp/digital strategy Geoffrey Colon, both claim that Facebook has altered its "Edgerank" algorithm, which controls which Facebook posts end up in fans? news feeds. (Ogilvy is also a WPP shop.)

"The change resulted in many pages losing 40-50% (or more) of their organic reach," Doak said in a blog post:

Facebook can fix this at any time, and may be forced to, considering the backlash they are about to receive from the very advertisers that are practically their sole source of revenue.

I pulled data from a number of pages I have access to, and all of them show a sudden decrease in reach starting on September 21, ranging anywhere from a 24% to a 63% decrease (averaging out to around 45%) in average organic reach when compared to the previous two months. And that page that had a 24% decrease has a huge fan base, so that percentage translates into 100,000 fewer fans, on average, seeing each post. 100,000 fans.

In response, Facebook told BI:

We?re continuing to optimize the news feed to show the posts that people are most likely to engage with, ensuring they see the most interesting stories. This aligns with our vision that all content should be as engaging as the posts you see from friends and family.

To be fair to Facebook, the company continually tinkers with its algorithms as the site develops. And it does have an interest in reducing the amount of unengaging post "spam" that unskillful marketers put up.

But Facebook actually has an economic incentive to make sure that few brands' fans see all advertisers' posts. As we explained last month, for a brand to reach beyond the fraction of core fans who see every post, an advertiser must pay to run campaigns such as promoted posts, which last longer in users' news feeds and are thus seen by more people.

Colon said he believes that is the case in his blog:

The change may allow Facebook room to grow its organic/paid offering ratio, in which 80% of content in the newsfeed is organic and 20% is paid in the form of sponsored stories, a form of premium advertising within Facebook.

Doak put it more bluntly, framing it as Facebook gaming the system against the very brands it has encouraged to use pages:

This change is more than just a minor tweak. This is Facebook doubling down and admitting that they really don?t have any interest in brands having a real relationship with the fans they?ve accumulated.

Doak goes, further. He positions it as the last straw, in the sense that facebook now believes that its advertisers either can't or won't stop paying for promoted posts:

I know the analysts and strategists I talk to think Facebook has finally crossed a line that puts their entire value proposition in question.

Related:

Source: http://www.businessinsider.com/facebook-changed-edgerank-algorithm-to-hurt-advertisers-2012-10

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Tuesday, October 2, 2012

At least 20 injured in California train crash

HANFORD, Calif. (AP) ? Two cars and the locomotive of an Amtrak train carrying about 169 passengers derailed Monday after colliding with a big rig truck in California's Central Valley, authorities said.

At least 20 passengers suffered minor to moderate injuries, authorities said.

The 12:25 p.m. crash occurred when the driver of the tractor-trailer carrying cotton trash failed to yield and hit the train, authorities said. The impact pushed the two passenger cars and the locomotive off the tracks south of Hanford, a farming town.

The train traveled about 600 feet after the collision before hitting a switchback and derailing, according to California Highway Patrol Officer Scott Harris.

Officials have not determined how fast the train or the truck were going, but the average speed for Amtrak through the area is 70 to 80 mph, while the speed limit on the roadway where the truck was traveling is 55 mph, Harris said.

After the crash, metal pieces from the truck could be seen inside the train, which was covered by cotton seeds. Several pieces of luggage were also scattered around the area.

Kings County Assistant Sheriff Dave Putnam described the injuries to passengers as bumps, bruises, scrapes and possibly broken bones.

The crash occurred at a crossing that was equipped with gates to stop traffic, Putnam said.

Eight of the injured passengers were taken to Adventist Medical Center in Hanford and five more were expected, said hospital spokeswoman Christine Pickering. She did not provide details on the extent of their injuries.

"We did call in additional physicians and staff," Pickering said.

Four additional injured passengers were taken to nearby Adventist Medical Center in Selma, while seven people were taken to Community Regional Medical Center in Fresno, officials said.

The train was on its way from Oakland to Bakersfield, according to Amtrak. It had four rail cars and a locomotive.

The truck driver suffered minor injuries, according to California Highway Patrol spokesman Jerry Pierce. Investigators will try to determine if the crash was caused by driver error, a malfunctioning crossing arm, or something else, the CHP said.

"This is a big, huge chaotic scene with lots of agencies involved," Pierce said.

Pierce said the other passengers have been taken to an auditorium in Hanford, where they will board a train and continue to their destinations or family members will pick them up.

All train service through the area has been stopped, with the work of moving the derailed rail cars and repairing the tracks expected to last through Tuesday morning, officials said.

Initially, Amtrak had expected to resume service through the area in time for the morning rush hour, but Amtrak spokesman Cliff Cole said late Monday that a bus bridge would carry passengers between Bakersfield and Hanford until at least 7:15 a.m.

"We will wait for further word from BNSF to see if we need to make further adjustments," Cole said.

Officials at BNSF Railway Co., the operator of the tracks, did not immediately respond to requests for information about the repair work.

Meanwhile, authorities were at the scene of a second accident involving a freight train and a tractor-trailer about 10 miles away.

In the second collision, which took place around 4 p.m., the truck driver suffered major injuries, according to the CHP. No additional details have been released.

Source: http://news.yahoo.com/least-20-injured-california-train-crash-205833933.html

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Combining Blog and Facebook Page for Promoting Your Online ...

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Source: http://703m.blogspot.com/2012/10/combining-blog-and-facebook-page-for.html

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5 Lessons Travel Websites Can Learn From Online Retailers ...

With a lot of travel websites, I?m taken back to a time when bricks-and-mortar retailers first began selling products online. They offered essentially the same website experience to every visitor regardless of their different needs and shopping styles.

Anyone responsible for conversions at a travel supplier or intermediary can learn a lot from successful online retailers and how far they?ve come in a short amount of time.

Or if you want to stay within the travel sector, then start by studying what Southwest Airlines is doing. The airline is committed to the customer experience, and has fully embraced optimizing the online booking process.

No matter where you turn for inspiration, you will find that these five core factors drive online success. Improve in these areas, and watch your conversions and sales climb.

1. Service

Everyone who buys from you engages with your brand throughout every stage of the buying cycle: research, consideration, booking, and post-purchase. Make sure you promote what makes you different from your competitors during each stage. Whether it?s a pricing guarantee, the ability to contact a service representative 24/7, or something else, a complete commitment to service as it relates to the transaction must come forward throughout the user experience.

2. Loyalty Programs

Travel companies have always been on the leading edge when it comes to loyalty programs, but those loyalty programs aren?t always front and center in the user experience. Proactively communicate to your best customers and serve a better experience to high-level reward members.

For example, as an Amazon Prime member, when I go to Amazon.com the website knows that I?m a member and automatically applies benefits such as free shipping without requiring me to take any action. Compare this experience to many airline websites. Your customers can obviously use their miles, but how much does the entire experience change around who they are?

3. Unique Value Proposition

Your unique value proposition is not price. Getting a conversion will come down to the service guarantees mentioned earlier and other differentiators that need to be highlighted throughout the user experience. As I also mentioned earlier, loyalty programs are a great way to set yourself apart from competitors.

There?s a real opportunity to look at retailers that use auto-calculated thresholds for free shipping and do something similar with loyalty programs. Test different treatments and placements, and create more value around what makes you truly stand out from the competition.

4. Personalization

There?s so much data that can be used to enhance the digital experience. In travel, there?s a tremendous amount of input going on within the session that can trigger alternate user experiences, thus ending the ?one-size-fits-all? website syndrome.

Take, for example, a visitor who indicates that they?re researching a vacation for a family with two children. The website experience for this traveler should be much different than one for another visitor who has told you in-session that they?re traveling with only another adult.

To better personalize the online experience, look at your existing platforms and make sure you understand fully what they allow you to do?or what they don?t allow you to do. You should be communicating and serving individual sessions based on everything you know about your customer, both historically and in-session. Your customers are giving you details about their intent, so their experience should change based on these different attributes throughout the buying cycle.

5. User Experience

The last area of focus, and probably the most important one, is the overall user experience. While Southwest Airlines stands out in many aspects on this front, all online travel businesses can improve the user experience on their websites.

As I stated earlier, perhaps the complexity of legacy systems is getting in the way. But there?s an opportunity to look to retail to understand how to streamline the purchasing process. Online retailers use tools that help clean up the overall experience while still being able to effectively merchandise, upsell, and cross-sell. In travel, everything is a micro funnel to a booking or other type of conversion. Look for areas to streamline and declutter that experience to keep visitors on track to convert?it is a big opportunity.

Just about anyone can find their way around any retail site; the process is standardized in many ways. Index pages that highlight a breadth of products; features and functionality on product details pages; and, most critically, the cart and conversion funnel process.

Many travel websites have alternate flows or calls to action to get people through the booking selection process. When you add in upsells?and then, most importantly, customer data capture?the process can become overwhelming and unique from site to site.

Some simple user testing will likely reveal where visitors get confused about how they to get from one step to the next. You should commit to cleaning up the overall user experience so the core intent of the user gets taken care of first. Then test ways to present the increasing amount of upsell opportunities and customer data capture you have in a more appropriate manner.

For more on how to optimize the website experience, download the ?Top 10 Testing, Targeting and Optimization Best Practices: Travel and Tourism Edition? eBook. Or check out the webinar, ?Creating the Ultimate Booking Experience?; Forrester Research?s Ron Rogowski and Travel Trade Gazette?s Daniel Pearce offer ideas for unifying the customer experience across channels.

Exclusive Reseach: Who?s Really Winning the Browser War?
Uncover emerging trends about your website visitors in this unique report that analyzes more than 100 million online shopping experiences. You?ll learn how to create the ultimate customer experience for website visitors based on some of the most important traffic segments. Download the Ecommerce Quarterly (EQ) today!

Source: http://www.business2community.com/online-marketing/5-lessons-travel-websites-can-learn-from-online-retailers-0294926

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Monday, October 1, 2012

Obama and Romney fight for religious groups? votes

Separation of church and state may be a constitutional requirement in US government. But in Election 2012 politics, religion has become an increasingly important factor.

Both President Obama and Mitt Romney are focusing on particular religious groups ? Roman Catholic, Jewish, and Evangelical Christians. Mr. Romney?s religion ? Mormonism ? is being covered by the media like never before in US political history. (At least since the sect moved to Utah in the 19th century in order to practice its own beliefs ? including, at that time, polygamy.)

Off to the side, meanwhile, is an apparent spat between the two most prominent Mormon politicians ? Romney and Senate Majority Leader Harry Reid ? which seems to bear on their religion?s theology.

Are you smarter than an atheist? A religious quiz

The cover story in the current issue of Time magazine is headlined "The Mormon Identity: What Mitt Romney's faith tells us about his vision and values." It?s written by Jon Meacham, who?s a member of the Leadership Council of the Harvard Divinity School and whose books include ?American Gospel: God, the Founding Fathers, and the Making of a Nation.?

"[T]he question is whether Romney has the capacity to draw once more on the pragmatic tradition of his religious forebears,? Mr. Meacham writes. ?Will he stick with a strategy that seems not to be working against President Obama, or will he respond to changing events ? with bold policy proposals or a more overtly negative campaign or whatever might move the election in his favor??

?One thing is clear: as a devout Mormon leader, Romney knows his church history, and he knows that difficulty and doubt are inherent elements of life,? Meacham writes. ?The key thing is to remain faithful, to serve, to press ahead ? to the next territory that might welcome you, to the next voter who might decide to give you a chance. From the outside, Romney's life looks to have been easy and affluent. There is, however, another angle of vision, one that reveals a deep-seated Romney instinct to survive and thrive in even the worst of storms.?

In the New York Times a few days earlier, Simon Critchley, professor of philosophy at the New School for Social Research in New York, had a long column titled ?Why I Love Mormonism.?

There, professor Critchley (who is not a Mormon) sought to explain to non-believers ? especially urban skeptics whose knowledge is limited to snarky superficialities ? that the Mormons he met as part of his academic work ?were some of the kindest, most self-effacing and honest people I have ever met.?

?They were also funny, warm, genuine, completely open-minded, smart and terribly well read,? he added.

But with many non-Mormons today, he finds ?a casual prejudice that is not like the visceral hatred that plagued the early decades of Mormonism ? lest it be forgotten, Joseph Smith was shot to death on June 27, 1844, by an angry mob who broke into a jail where he was detained ? but a symptom of a thoughtless incuriousness.?

Washington, DC being a company town, the Washington Post visited the Mormon ?ward? (congregation) where a President Romney likely would attend.

?More ethnically and economically diverse than the typical Mormon ward, its roughly 200 congregants are drawn largely from Northeast Washington and have included deported immigrants, a teen shot dead in gang violence, refugees from African wars, and youths who depend on the church for meals, tutoring for class and support to pay for Boy Scout camp,? the Post reported.

The writer seemed surprised to find that most ward members are Democrats. Still, one said, ?I?d welcome him with open arms.?

One who would not welcome Romney to Washington with open arms is fellow Mormon Sen. Reid. When Romney made his now-infamous comment which seemed to write off the 47 percent of Americans who ?are dependent upon government ? believe that they are victims ? believe the government has a responsibility to care for them,? Reid was quick to comment that Romney had ?sullied? their religion and that the GOP presidential challenger ?is not the face of Mormonism."

In the Washington Post?s ?Belief Watch? column, Lisa Miller puts Romney?s controversial ?47 percent? remark to wealthy donors in historical and theological perspective.

?Mormons regard thrift, industry and self-reliance as non-negotiable obligations,? she writes. But, she adds, ?The dark side of the Mormon devotion to self-reliance is a corresponding horror of failure and dependency on outsiders.?

?A good Mormon wants to care for others in need, but he doesn?t want to be cared for,? she writes. ?If in dire straits, he should seek help first from family and then from his church community ? not from government assistance.?

Not all Mormons agree with Romney?s apparent interpretation.

?That?s Republicanism,? Kathleen Flake, professor of religion at Vanderbilt Divinity School and a Mormon, told the Post. ?That?s not Mormonism.?

?What thunders from the Book of Mormon in LDS churches on Sunday, professor Flake added, is ?if you judge the poor, you have no place in the kingdom of God.??

Beyond Romney?s faith, both he and Obama are watching closely as other religious groups move toward one candidate or the other, seeking to influence that trend.

The Religion News Service reported this past week that ?President Barack Obama's support among Catholic voters has surged since June ? despite a summer that included the Catholic bishops' religious freedom campaign and the naming of Rep. Paul Ryan, a Catholic, as the GOP's vice-presidential candidate.?

?On June 17, Obama held a slight edge over Mitt Romney among Catholics (49 percent to 47 percent), according to the Pew Research Center,? the news service reported. ?Since then, Obama has surged ahead, and now leads 54 percent to 39 percent, according to a Pew poll conducted Sept. 16.?

Among Jewish voters in 2008, Obama won an overwhelming 78 percent, according to exit polls. This year, the GOP is trying hard to win a larger percentage of such voters.

Reports the New York Times: ?Focused on South Florida, Ohio, and Nevada, the Republican Jewish Coalition, backed mostly by the casino magnate Sheldon Adelson, a Zionist, has begun spending $6.5 million on an air-and-ground strategy to reach Jewish voters who may view Mr. Obama as unreliable on the question of Israel?s security.?

In recent weeks (and especially in light of the perceived threat from Iran?s nuclear progam), Romney himself has played up his close relationship with Israeli Prime Minister Benjamin Netanyahu.

Meanwhile, Evangelical Christians ? a substantial minority of whom had previously indicated they might not be able to vote for a Mormon ? apparently began gravitating toward Romney once it became clear he would be the Republican nominee.

?There are at least two explanations for why Romney?s Mormonism matters so little among this powerful voting bloc,? writes Jonathan Merritt on the blog site for Sojourners, the progressive religious and social action organization. ?First, evangelicals seem to care more about political ideology than orthodox theology as far as voting is concerned. Polls show that voters care most about the economy, not faith. It?s why the Tea Party ? most of them being self-described evangelicals ? have gravitated toward another Mormon, Glenn Beck.?

?Second, any discomfort about Mormonism is outweighed by an even larger disdain for President Obama,? Mr. Merritt writes. ?Many evangelicals bemoan the last four years of his administration?s policies and they fear what he?ll do if re-elected.?

As religion scholar John-Charles Duffy of Miami University in Ohio put it in the Religion & Politics online news journal, ?Evangelicals may not think Romney?s a Christian, but at least he?s not Obama.?

Are you smarter than an atheist? A religious quiz

Related stories

Read this story at csmonitor.com

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Source: http://news.yahoo.com/obama-romney-fight-religious-groups-votes-then-romney-131539713.html

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Union Pacific's Eric Butler Recognized by 'Black Enterprise' As One of

Omaha, Neb., October 01, 2012 ? Black Enterprise named Union Pacific's Eric Butler one of its 100 Most Powerful Executives in Corporate America in the magazine's September edition. Butler is Union Pacific's executive vice president ? Marketing and Sales.

"It is an honor to receive this recognition by Black Enterprise, which truly is a reflection of the great teamwork we exhibit at Union Pacific," Butler said. "Our marketing and sales team collaborates with Union Pacific's operating department and business units to deliver new and innovative freight transportation and logistics solutions for our customers, resulting in record levels of service."

The magazine selects its top executives from publicly traded or international companies. Candidates must be among the highest ranking executives within his or her corporation and must manage national or global business.

Butler is responsible for Union Pacific's six major business units: agriculture, automobiles, chemicals, coal, industrial products and intermodal. Collectively, the business units accounted for freight revenue of approximately $18.5 billion in 2011. Butler also oversees the railroad's National Customer Service Center.

About Union Pacific

It was 150 years ago that Abraham Lincoln signed the Pacific Railway Act of July 1, 1862, creating the original Union Pacific. One of America's iconic companies, today Union Pacific Railroad is the principal operating company of Union Pacific Corporation (NYSE: UNP), linking 23 states in the western two-thirds of the country by rail and providing freight solutions and logistics expertise to the global supply chain. From 2000 through 2011, Union Pacific spent more than $31 billion on its network and operations, making needed investments in America's infrastructure and enhancing its ability to provide safe, reliable, fuel-efficient and environmentally responsible freight transportation. Union Pacific's diversified business mix includes Agricultural Products, Automotive, Chemicals, Coal, Industrial Products and Intermodal. The railroad serves many of the fastest-growing U.S. population centers and emphasizes excellent customer service. Union Pacific operates competitive routes from all major West Coast and Gulf Coast ports to eastern gateways, connects with Canada's rail systems and is the only railroad serving all six major Mexico gateways.

Union Pacific media contact:? Tom Lange at 402-544-3560 or tomlange@up.com, @tlange23

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The statements and information contained in the news releases provided by Union Pacific speak only as of the date issued. Such information by its nature may become outdated, and investors should not assume that the statements and information contained in Union Pacific's news releases remain current after the date issued. Union Pacific makes no commitment, and disclaims any duty, to update any of this information.

Source: http://www.uprr.com/newsinfo/releases/human_resources/2012/1001_butler.shtml

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Justin Bieber Powers Through Believe Kickoff After Vomit Incident

After carrying on Saturday night's show after getting sick onstage, Bieber follows it up by performing with Usher in Vegas.
By Jocelyn Vena


Justin Bieber performs at the MGM Las Vegas on Sunday
Photo: Bryan Steffy/ Getty Images

Source: http://www.mtv.com/news/articles/1694712/justin-bieber-believe-tour-sick.jhtml

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