Setster Gives All Daily Deal Companies Their Own Groupon Scheduler

As the daily deal space has become increasingly crowded over the last two years, local merchants increasingly feel pressured to run deals, but for many reasons, they end up overwhelmed by the prospect of managing those deals from start to finish, and the big deals players are failing to help them. So, Setster has decided to do what LivingSocial, Woot, Gilt, and other deal providers are either too lazy or distracted to do, today launching an API that allows them to offer integrated scheduling packages to local merchants using their platforms. As Setster wrote in its blog post today, daily deal companies are doing an abysmal job of helping merchants close the loop "on the mile of the transaction where [they] have been touching the client." Their API aims to change that.

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